Revolutionizing Digital Productivity
The Journey of MO365 - Microsoft's Innovative Cloud-Based Character
To establish a unique identity for their new cloud-based productivity platform, Microsoft sought collaboration with us, Hive Innovative Group.
In partnership with Hypokeimenon GmbH from Germany, we suggested the idea of designing a character to represent the platform. Thus, the innovative decision to create MO 365, a robot character, was made. MO 365 is characterized as intelligent, warm, funny, and energetic. It offers numerous useful features including hologram projection, LCD face display of information, and even flight capability.
MO 365's creation was the result of a collaborative effort by Hive's skilled art department, 3D modeling team, and exceptional animation team. This character quickly became one of Hive's most valued creations.
The collaboration yielded significant results. The new platform was implemented globally across 491 locations for 15,000 users. Additionally, 1,500 guides acted as change agents while local Evergreen teams were established in all locations.
The engaging MO 365 character garnered interest from 21,547 new work style community members. Out of approximately 7,000 communities, the ConNext community stood out as the most well-liked and commented upon.
We are proud to have worked with Microsoft on this project and had such a wonderful experience together.
